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Mavy
Mavy

  • Empowering Older Generations Through Innovation

    Empowering Older Generations Through Innovation

    Mavy™ empowers businesses and organisations to better serve the world’s largest and fastest growing consumer market, testing and rating the usability of products for adults aged 65+.

    Mavy™ empowers businesses and organisations to better serve the world’s largest and fastest growing consumer market, testing and rating the usability of products for adults aged 65+.

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The Challenge

Problem Statement

Designing or procuring products for today’s diverse population of older adults can present significant challenges. Success can differ as preferences and requirements vary due to differences in vision, hearing, mobility and cognitive ability, lifestyle, life-stage and culture. 

The solution lies in intuitive, universally inclusive products that cater to a wide spectrum of users, irrespective of age or ability. However, the needs and preferences of older people are frequently overlooked in the design and selection of products intended for their use. 

Market Opportunity

The longevity economy recognises older adults as a diverse and active consumer group, presenting a significant opportunity for businesses to innovate and tailor products for this demographic.

Strategic Alignment

Investing in user-friendly products can lead to increased adoption and enhance consumer satisfaction.  This enables businesses and service providers to better align with the actual needs of their clients. 

Meeting End-User Expectations

Products that align with the needs and preferences of older end-users, their families and caregivers promote independent living and market growth.

How it Works

NOMINATE A PRODUCT FOR TESTING

A wide variety of products, ranging from household appliances and fittings to Assistive Technology (AT) and IoT devices can be tested using Mavy™.

USE OUR PRODUCT TESTERS – OR BRING YOUR OWN!
Test your product with our vibrant community of older adults or we can facilitate Mavy™ testing with your existing clients/community.
ACCESS YOUR INSIGHTS

Explore, export and report on the results of your Mavy™ test(s) with accurate data visualisations, thoughtfully constructed for presentation to various stakeholders, including key decision-makers. 

Benefits

Transform user feedback into valuable design cues. Our comprehensive evaluation framework unlocks nuanced insights and supports the development of products that resonate with older adults, leading to higher adoption rates.

‘Importance’ ratings derived from Mavy™ testing guide prioritisation of the features and functionalities that matter most to older end-users, streamlining product development cycles and procurement processes.

Offering products with a favourable Mavy™ rating, means providing solutions verified for their excellence and suitability.

What’s Next?

Book a Demonstration

Book a demonstration, or contact us today to arrange a Mavy™ product test.

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Learn More e.g., Download a paper or watch an explanatory video.


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Introducing Mavy™: A New Standard in Product Usability Testing for Older Adults

Our solution, Mavy™, enables older adults to independently evaluate the usability of products ensuring they not only meet but exceed real-world needs and expectations.


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AUTHENTIC ENVIRONMENTS

Every product undergoes rigorous testing in real or simulated environments for authentic insights.

EXPERT ANALYSIS

Our ageing-focused researchers supplement these findings with expert observations and opinions.


DETAILED EVALUATION

Testers explore a wide range of questions, covering various product features across eight domains, including Ergonomics, Ease of Use, Safety and Value for Money. 

FLEXIBLE AND INCLUSIVE TESTING

Diverse Cohorts

We engage a cohort of six to eight older adults per test, capturing a broad range of perspectives.

Customisable Groups

Tap into our highly engaged testing community or bring your own representative group, useful for targeting specific communities, such as older adults with low vision. 

BENEFITS OF MAVY™

User-Friendly, Intuitive Interface

Feedback from co-designers is consistently positive.

Evidence-Based Approach

Mavy™'s robust, evidence-based development and methodology, ensures its usability recommendations are reliable, relevant, and actionable.

Persona-Based

Mavy™ applies a persona-based filter so the diverse abilities and preferences of end-users are captured, producing meaningful and individualised insights.

FAQs

What sets Mavy™ apart from other usability testing solutions and consumer review platforms?

Mavy™ focuses on older end-users, combining real-world testing and comprehensive analysis across 30 product features. Unlike other tools, Mavy™ combines older end-user feedback with expert analysis from ageing specialists, ensuring a well-rounded evaluation. 

How do you ensure that Mavy™ testers are representative of the older adult population?

We handpick a diverse group of 6 to 8 older adults per Mavy™ test, considering factors such as age, cultural background, and level of ability. This ensures our findings are broadly reflective of the diversity of the older adult demographic. Additionally, clients may opt to restrict the testing group to specific user personas, e.g., older adults with mobility impairments.

Can Mavy™ test products intended for specific sub-groups of older adults, like those with low vision or reduced mobility?

Mavy™ is singularly focused on older end-users, employing real-world testing and a comprehensive set of 151 questions, across 30 product features. Unlike other tools, Mavy™ combines first-person user feedback with expert analysis from ageing specialists, ensuring a well-rounded and deeply insightful evaluation. 

Additionally, we collect detailed demographic information about our product testers, allowing you to filter results by specific personas, and better understand how different characteristics, such as low vision, impacted testers’ experience of a product. 

How does Mavy™ minimise the trial and error typically involved in product development?

By providing clear, actionable data from actual end-users, Mavy™ supports product developers to pinpoint what works - and what doesn’t - before a product goes to market. This reduces the need for costly redesigns and smooths the path to a successful product launch. 

How can a favourable Mavy™ rating benefit Service Providers?

Favourable ratings are awarded to products that meet high standards for usability and suitability for older adults. For service providers, the Mavy™ seal of approval denotes that a product has been independently verified as desirable and fit-for-purpose, enhancing older consumers’ trust and confidence.

How does Mavy™ contribute to focused research and development for product developers?

Mavy™ provides granular feedback and proportional ratings across eight domains of product usability, allowing developers to focus their R&D efforts on features and functions that are most impactful for the older adult market. This targeted approach conserves time and resources, leading to more efficient and effective product development.