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About Us

At Mavy, we are driven by a mission to bridge the usability gap for products catering to the aging population. Our commitment lies in enhancing the lives of older adults aged 65 and above by providing innovative solutions that ensure products are not only user-friendly but also tailored to their unique needs and preferences.

Welcome to the Global Centre for Modern Ageing®

We see the world’s rapidly ageing population as a boundless opportunity, rather than a threat. We put older people’s expectations, pain points and aspirations firmly at the heart of our solutions. 

Empowering the world’s growing population of older adults to live fulfilling, independent lives in the best possible health is essential to sustaining our communities, and economies.

At the Global Centre for Modern Ageing®, we strive to disrupt the prevailing narrative on ageing. 

Through our research and learning, partnerships and advocacy, we dispel damaging myths and limiting beliefs about older people, and promote positive, constructive views on longevity, health and wellbeing.








What’s Next?

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Book a Demonstration, or Contact Us today to arrange a Mavy™ product test.

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We work closely with older people to gain rich insights that inform industry. 

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We deliver high-quality insights to industry participants by engaging older people as co-designers in our research projects. 


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We catalyse the development of the Australian and global Ageing Well industries, freely sharing our learnings about older adults’ lives.


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We support and empower older adults to share their perspectives and diverse lived experiences through welcoming, inclusive forums.

Our Strategic Objectives

Conversation Disruption

Shifting the existing mindset about ageing.

Global Connection

Becoming recognised globally as a significant driver in the Modern Ageing® network.  

Market Growth

Facilitating businesses and research partners to develop products and services.

Best-in-Class

Shifting the existing mindset about ageing.

“Modern Ageing® stems from a recognition that older people deserve our utmost respect, and have much to contribute, whether through employment, learning, enterprise, leadership, or community. 

It’s about carving out new pathways and co-designing appealing, fit-for-purpose choices that reflect older adults’ agency and individualism.”

Julianne Parkinson, CEO

The Global Centre for Modern Ageing® is a charitable organisation, regulated by the Australian Charities and Not-for-profits Commission (ACNC).

We exist to advance the Ageing Well industry in Australia, and improve the lives of older people. Through our research program, partnerships and Living Laboratory (LifeLab®) we support industry to design and develop better solutions that enable living and ageing well.

Our Values

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